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Oribe began its journey in 2008. Good. Better. Best. Those were the classifications found in all beauty categories except hair care. For co-founders Daniel Kaner and Tevya Finger, it was time to create a pivot in the market, and the perfect collaborator was discovered in icon Oribe Canales. The brand blends craftsmanship, performance and decades of styling experience from the top of the editorial and salon worlds to create a new category in hair care.

This award-winning brand fulfils the demands of the most discerning hairstylists and clients by delivering a never-before-experienced level of performance, with an intoxicating signature scent and accessory-like packaging.

Today, Oribe has become a symbol of obsession for the top hair stylists around the world, and the devotion to innovation and quality has built a loyal family within the beauty industry, hair stylists and consumers alike.

All the products are gluten-free, cruelty-free, colour and keratin treatment safe and have UV protection for the hair. They perform like magic.